Sales of Justin Bieber’s single “Lonely” have skyrocketed after three years as fans linked the song to rapper Diddy, who is embroiled in a sex scandal.
According to Forbes on October 7, Justin Bieber stopped making music after having his first child but still attracted a lot of attention because the song Lonely became popular again. Data analysis company Luminate reported that more than 1,500 copies were sold last week. This is not a large number but a significant achievement compared to the previous week, when the number of discs sold was less than 100. This means that sales increased by 1,400% in a few days.
Forbes said that this was not Justin Bieber’s plan because he had no plans to promote it. The song was co-written by Bieber and producer Benny Blanco – boyfriend of singer Selena Gomez – for the singer’s album Justice and Blanco’s Friends Keep Secrets 2. The lyrics express loneliness and the price of fame at such a young age. Child actor Jacob Tremblay plays the teenage Justin Bieber. The song has a passage about how the public treats a young star:
“And everybody saw me sick
And it felt like no one gave as**t
They criticized the things I did as an idiot kid”.
(People always see me as a sick person
And no one cares about me
They just criticize the things I did when I was a stupid kid)
And the passage about loneliness:
“What if you had it all
And it felt like nobody to call?
Maybe then you’d know me
Cause I’ve had everything
But no one’s listening
And that’s just lonely.
I’m so lonely”
(What would it be like if you had everything
But no one to share it with
Maybe you would understand me
Cause I have everything too
But no one to listen to me
Life is so lonely
I am so lonely)

Singer Justin Bieber in a scene facing his younger self. Photo: YouTube Justin Bieber
The news agency explained that the song’s resurgence in popularity is due to many people believing that the lyrics hint at a relationship between Bieber and his “godfather” – rapper Diddy – when he first debuted. Diddy is currently in custody on three charges: sex trafficking, conspiracy to extort, and transporting people to engage in prostitution, and faces more than 100 complaints.
In 2018, Bieber signed with rapper Usher’s RBMF Music label – Diddy’s protégé – at the age of 14 and became close friends with the “rap king” afterwards. The two often appeared together at many events, having collaborated on the song Moment last year.
After the scandal broke out, fans questioned the dark side behind Diddy’s support for Bieber in the past, claiming that the Baby singer had been abused by his senior. In addition to Lonely , many fans re-watched Bieber’s 2020 music video Yummy , saying the music video carried a message condemning sexual crimes in the entertainment industry. The artist has yet to respond to fans’ concerns and speculations.

Singer Justin Bieber (left) and rapper Diddy in a 2008 interview. Photo: YouTube Justin Bieber
Justin Bieber, born in 1994, is a famous Canadian singer and one of the best-selling music artists in the world. In his 14-year career, he has received many awards, including 22 Guinness World Records, two Grammy Awards, 18 AMAs, 20 Billboard Music Awards, two Brit Awards, 21 MTV EMAs, and four MTV VMAs. Time magazine named Bieber one of the “100 Most Influential People in the World” in 2011. In 2019, he married model Hailey Baldwin and welcomed his first child in early August.
Rapper Diddy, whose real name is Sean Combs, was born in 1969. He founded the Bad Boy record label in 1993 and helped make hip hop a global brand. He was arrested on September 16 and appeared in court the following day. The artist asked the court to post $50 million in bail, but the judge refused. If convicted, Diddy faces life in prison.